What’s on my mind now? Well Tuesday I went with five colleague’s to the Affiliate day, which was organized by Paul Schoenmakers (Shoemaker, coincidence?). The keynote that day was done by Kris Jones, from pepperjam network, an affiliate network started only because he was tired by the networks that didn’t listen to the super affiliates. Now here lies the resemblance between Paul and Chris, they both strive for the same goal: More transparency by the affiliate networks.

Kris did a great keynote about all the opportunities laying ahead for us. His message for every attendee was clear: The future for affiliate marketing is great and the time to react is now! One of the speakers got ill and Eduard (Dutch blog, working for outrider) replaced his spot with a nice introduction about search engine marketing. Well done Eduard!

After that there was a great lunch for all 600 people and room for networking, which we did a lot. A lot of familiar people and a very nice ambiance. The Fabrique is really a cool place for conferences, being an authentic old factory.

Joost did his thing in the last session. His presentation (in Dutch) woke up the affiliate world in the Netherlands a bit. Talking about affiliate management, transparency and opening up and especial cooperating wasn’t what they were used too. Great stuff and really impressive.

Time for beer, uh networking and dinner. Kris went home already, because Robyn was feeling kind a tired by the whole Amsterdam Experience and we talked a lot with our friend from M4N and Afili.net, a couple of customers and people just wanting to know a bit more about SEO. Drank a couple of beers with some guys from GroupM/Outrider and just having a good time.

After that, I’ve got my hands on a good bottle of Champaign (thank Zylom girls!)which Joost and I drank in the car on the way to Kris and Robyn to have a small after drink/dinner in Amsterdam. The car was driven by our Managing Director for Germany, Evert who brought us home a bit closer to home as well! Thank you Evert

Overall a great day, a great event and props to Paul and his team of setting up such a great experience and step forward in affiliate marketing!

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