Well the search news is kinda slow. I’ve been in this cycle a couple of times now and nothing really new and exciting is happening at the moment. Things are a bit slow, so to say. Only thing that I do notice these days is that a lot of traditional search companies broaden up their services (onetomarket included). Taking over ‘old’ media or marketing tricks, without actually knowing the specifics and basics of the old way of handling things, isn’t really the smartest thing to do in my humble opinion.
For example, a lot of people are talking about A/B testing and conversion optimization. It would help them a lot if they actually took a course in old school DM and sales letters writing. A lot of ‘new’ techniques have been used and proven since 1930 by creative people like David Ogilvy.
Same goes with al this online PR stuff we continually read about. We all know that online PR is kinda different then regular PR. But if you don’t know the proven methods of offline PR, you really have to ask yourself if you want to reinvent the wheel to get the same result in Internet Marketing. It’s better to adapt the current services and improve it like we know how you get free PR in the “new” media age.
If you want to crank up your ROI, please also look at the past, because we all know that optimizing is more easy then starting from scratch.