After reading the post from Shoemoney about SEO not having a future I’ve started to think. First off, I think he’s right. SEO is a Goldrush the last couple of years. A lot of ‘snake oil salesmen’ (by Jason Calacanis) are making a quick buck with some meta keywords and title stuff. Others have great linkfarms and dozen’s of syndicated RSS feeds, which gives them and their clients a bit of linklove. I think that these SEO’s will go out of business as the game get’s harder and harder. No big bucks to be made anymore. No easy money.
The people who are game in the industry right now, will stay on top. They always found good ways to get good, converting traffic and they will be able to do this in the future as well. After that I got another small epiphany.
All those people who are stepping in this big link bait trap that Jeremy pull off. Those are reactionary people. And probably do reactionary SEO as well. The whole problem is that by doing reactionary stuff you are never going to be on top of your game. Google isn’t reactionary, Apple isn’t. Microsoft is, look at where they are, not being able to buy Yahoo.
Apple is doing visionary stuff. Steve Jobs said it right: If you design for what people want, the product will be old by the time you’re able to sell it, and will not have everything people asked for. You can see very well how that’s been working for Apple. They dictate the market and even the whole industry, with the iPod and the iPhone. Google had a visionary look at the whole way web pages should be indexed, sorted out and displayed. This was a big guess, but it turned out pretty ok. Especially with their idea’s about how to monetize it.
The same goes for SEO’s. The good SEO’s are on top of their game. They are visionary. They actually have an idea about where the market is going to and they have an strong opinion how it should be done. By having a visionary look at things you’ll always be able to bypass the stuff that is going on and take shortcuts into news area’s. Reactionaries will always be second best.
Now ask yourself, and be fair, are you a reactionary SEO or are you a visionary SEO?